New Study Confirms Marketers Missing Critical Technology Integration Capabilities.

• Position: BRIEFLY LEGAL

A recent study of marketers confirms that the skills and technologies needed to deliver well-orchestrated, omni-channel customer experiences are lacking at most companies. The research, conducted by Signal, a marketing technology firm, quantifies the gap between expected benefits of integrated marketing platforms and the current state of fragmented systems. Over 90 percent of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and...