New Sandy Springs Banking Center.

• Position: ABAMN 2007 Financial Marketing Awards: Customer Acquisition Marketing; First Place; Asset Size of Under $500 Million - Cornerstone Bank Group Inc. - Brief article

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Institution: Cornerstone Bank, Atlanta

The bank planned to open its second banking center in the new city of Sandy Springs. The goal of the campaign was to create a unique brand for the bank and banking center, emphasizing its focus on business clients.

A series of events and a major sponsorship were planned to...