A New Portal Option for Internet Banking.

• Author: Linsley, Clyde
• Position: Beavercreek Marketing, BankAll software - Brief Article

Why be just a website when you could be a portal? And not merely a portal but a portal with its own built-in search engine and original content? If that prospect interests you, Ed O'Boyle, Steve Rasmussen and the guys at Beavercreek Marketing may have whipped up just the thing.

It's called "BankAll," and O'Boyle thinks any bank with $150 million or so in assets can benefit from it. At O'Boyle's bank--he's executive vice president of Five Points Bank of Grand Island, Neb.--BankAll has delivered 12 percent of the institution's customer base to Internet banking, compared to an average of 3 to 4 percent at many banks.

In addition to the usual suite of Internet banking options, BankAll also offers customers the ability to customize their home pages with news, sports, television and movie listings, horoscopes, stock portfolios and...