New mobile banking platform designed for community banks.

• Position: Malauzai Software - Brief article

MALAUZAI SOFTWARE INC., AUSTIN, TEXAS, has launched a mobile banking platform specifically for community financial institutions.

The company says that it helps community financial institutions develop and deploy "Cool SmartApps" that are highly customer and member segmented, using proprietary technology and analytics.

"Mobile applications should be focused on the end-user's experience, adding value not just simply adding convenience, says Robb Gaynor, co-founder and chief product officer. "Consumers rely heavily on apps to manage their lives. We saw a need in the financial industry to create a solution that provides a richer, end-user experience--beyond simply...