A new frontier.

• Jurisdiction: United States
• Date: 01 March 2013
• Author: Gravit, Aleisha

In February, LMA launched the new Client Value shared interest group (SIG), which is focused on pricing, project management and process improvement. The group is led by Toby Brown, director of pricing and strategic analytics at Akin Gump. one of the primary benefits of this new SIG is the ability to bring all constituents into the same conversation--including business development and marketing professionals, those in corporate law departments, corporate procurement professionals, law firm pricing experts and vendors who are building tools to help firms more accurately analyze and track their data. Here, I spoke with Brown about the new SIG and related industry trends.

AG: tie legal marketing and business development profession is evolving rapidly. this evolution is driven primarily by the client demands being put on law firms around efficiency and the need to rethink how we deliver services and add value. Can...