New Facebook app provides customers with financial answers.

• Position: NEW PRODUCTS - Truebridge inc. - Brief article

A FACEBOOK APP FOR BANKS HAS BEEN INTRODUCED by Truebridge inc., Boston, a company that provides education-based marketing for the financial services industry.

The interactive Facebook app allows banks to provide their customers with a simple way to uncover financial needs that may not be apparent to them.

Inside the banks Facebook page, customers simply click on the app titled "What You Should Know" and answer a list of simple yes/no questions. For example, "Do you have kids at home?" The combined answers reveal likely needs and generate a series of questions that the customer should probably be asking. Under each question are links to the educational content that provides the answers and access to the exact person at the bank who can provide the personal help they are looking for. For one couple, it could mean starting a college saving plan early, for another, it could mean making the right choice with the distribution of their retirement plan.

The company created the app as a response to the popularity of social media sites such as Twitter...