New ethnic varieties for Uncle Ben's rice.

• Position: WHAT'S NEW?

A leader in the fast-growing ready-to-heat rice market, Uncle Ben's has introduced two new ethnic-inspired varieties to its line of products. Ready Rice Basmati offers nutty flavor and aroma in a long-grained rice with a fine texture reminiscent of India, while Jasmine will satisfy the desire for flavorful global cuisine. Both go from microwave to dinner plate in 90 seconds.

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These two dishes can be enjoyed as part of a balanced meal and contain 0 grams trans fat, zero saturated fat, and very low sodium. Certified by the American Heart Association, both are cholesterol free and excellent sources of thiamin and folate.

The new varieties join Uncle Ben's Ready Rice lineup of Whole Grain Brown, Long Grain Wild, and Cajun Style, as well as the Whole Grain Medley line featuring Santa Fe, Brown Wild, and Vegetable Harvest. All are available at grocery stores nationwide, while UncleBens.com offers recipes and important nutrition information, including facts about gluten-free meals as they pertain to National Celiac Disease Prevention Month in October.

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