New doughnut shop to open in Greenville's Overbrook neighborhood.

• Position: Scout's Doughnuts

You can't buy happiness, but you can buy doughnuts and that's kind of the same thing.

Scout's Doughnuts which will feature many-layered doughnuts is slated to open its brick-and-mortar location in Greenville's Overbrook neighborhood on June 1.

The first of its kind, which will be located at 1700 E. North St., carries the tagline "sweeter together," to remind customers they can find nostalgia and a sense of community when they walk into Scout's.

Ryland and J.P. Rainsford launched straight into corporate careers after college and quickly decided two things: their vocations should be a purposeful and meaningful part of our lives, and they want to do as much life together as possible with each other and their kids.

Fast forward eight years, and they were still trying to figure out what that meant for them. For several years they had known that they wanted to shape a business for themselves, and given the opportunity to do that, they wanted their future business to meet certain criteria:

Be something their whole family could participate in

Cultivate growth in the lives of their team and communities, and the life of their city

Foster relationships, because growth doesn't happen alone

"One of the things we are really excited about is being a part of the Overbrook neighborhood, not just be a destination but a part of the community versus being on Main Street and a tourist attraction," said Ryland Rainsford.

Rainsford said the space was ideal for their needs the right size with good bones that needed no structural changes.

"Pretty much any old restaurant could have that, but what's special about this specific location is being in a walkable location in an established neighborhood," he added. "We love the idea of people being able to walk from their home to our shop. That is very appealing to us."

Scout's doughnuts are not made with traditional yeast and they are not cake style. They are croissant-style doughnuts, which are different from traditional expectations of what a doughnut should be, said Rainsford.

"We don't refer to them as cronuts, because...