Creating new-car smell.

PositionBusiness - Cadillac puts special scent into its vehicles

For Cadillac, the new-car smell--that pleasing scent of factory freshness--is no longer just a product of chance. General Motors recently revealed that it had engineered a scent for its Cadillac vehicles and had been processing it into the leather seats. The sweet yet subtle scent, dubbed Nuance, was created in a lab, and is now the aroma of all new Cadillacs. In the past, new car smell happened by accident. "It wasn't designed or engineered," a GM...

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