New campaign launch.

• Position: ABAMN 2007 Financial Marketing Awards: Internal Branding; Runner-Up; Asset Size of $1 Billion to $5 Billion - Brief article

Institution: AnchorBank Federal Savings Bank, Madison, Wisc.

The campaign was designed to inform bank employees of the bank's new logo, tagline and advertising strategy before it went public. The bank attached a click pen to a card that featured each element of the bank's new logo and tag line. The intent was to create excitement and generate buzz about these change among employees.

RECEIVE RECOGNITION FOR YOUR CREATIVE WORK

Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the ABA Marketing Network.

A panel of judges recognizes excellence in the categories of branding campaigns, customer acquisition marketing, customer retention...