New brand.

• Position: ABAMN 2007 Financial Marketing Awards: Branding; Runner-Up; Asset Size Under $500 Million - Brief article

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Institution: worthington National Bank (WNB), Fort Worth, Texas.

The bank opened its third location in an historic downtown Fort Worth building in January 2006.

The building was restored to the original design of a bank that was once housed there in the early 1900s.

To promote its new opening, WNB used an historic Western theme. There was a grand opening party plus the bank's logo was redesigned to look like a period Western logo.

To...