Never Stop Improving!(EDITOR'S NOTE)

• Jurisdiction: United States
• Date: 01 March 2016
• Author: Cotera, Jamie E.

I always find it interesting how the majority of people in our industry stumbled into the profession by accident. Four years ago, when I started my career at Rivero Mestre, I was a deer in the headlights learning the ins-and-outs of the job. Since then, I've slowly unraveled the world of legal marketing, but I still have so much to learn.

After joining LMA, I quickly realized I wasn't alone. That's why we came up with the idea for this issue of Strategies. Whether you're new to the profession or a seasoned...