Never Stop Improving!(EDITOR'S NOTE)

AuthorCotera, Jamie E.

I always find it interesting how the majority of people in our industry stumbled into the profession by accident. Four years ago, when I started my career at Rivero Mestre, I was a deer in the headlights learning the ins-and-outs of the job. Since then, I've slowly unraveled the world of legal marketing, but I still have so much to learn.

After joining LMA, I quickly realized I wasn't alone. That's why we came up with the idea for this issue of Strategies. Whether you're new to the profession or a seasoned practitioner, you should never stop broadening your horizons, sharpening your skills and developing your career.

Perhaps the most important part of career development is understanding who you are and what you want. In our feature articles, professional development expert Mary Crane delivers a fool-proof method to craft your personal brand, while long-time LMA member and marketing expert Anne Gallagher presents tips on managing and maintaining that brand throughout your career.

In natural step, once you've developed your brand, people will look to you as a leader. Silvia Coulter gives tips and tricks on staying honest, trusting others and making tough decisions--all ways to gain leadership status in your firm. Understanding your firm's culture is an integral part of leading it. Roy Sexton brings his own...

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