Never Eat Alone.

• Author: Walker, Mark
• Position: Brief article - Book review

by Keith Ferrazzi

Sound advice, common sense and valuable insight best describes Never Eat Alone. Written by Keith Ferrazi, this book is a gentle reminder of basic communication skills with advice on network building at every level. His insight and experience are equivalent to a bachelor's degree in communications with a minor in business.

Ferrazzi relates at all levels of business, with examples of how building relationships builds careers. He begins with the basic principle of generosity emphasizing that "when you help others they will often help you." He further emphasizes this basic principle with examples of successful people from various walks of life and how they achieve success by working with people not against them.

During the course of this read, a fundamental principle of mine is confirmed, which is that real networking is about finding ways to make other people successful. Building on the principle of helping...