Neve Designs.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF - Neve Designs LLC - Company overview - Brief article

Founded in 2004, Boulder-based Neve Designs has steadily saturated ski shops all over the continent with its sweaters, pants, shawls, wraps and other accessories balancing function and fashion.

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"Our market is people who ski hard in the day and then go out to eat somewhere nice at night," says Tom Irvine, Neve's CEO and primary owner. "What we're trying to do is provide a full outfit for anyone."

About 90 percent of styles by Neve--Italian for snow--are women's, but the men's line is expanding for 2011. This year has seen a European office open in January and the...