Neural networks for the analysis and forecasting of advertising and promotion impact
| Author | Hean‐Lee Poh,Teo Jašic,Jingtao Yao |
| DOI | http://doi.org/10.1002/(SICI)1099-1174(199812)7:4<253::AID-ISAF150>3.0.CO;2-X |
| Published date | 01 December 1998 |
| Date | 01 December 1998 |
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