Social networking capability added to electronic newsletter service.

• Position: Www.bankinon.com - Brief article

A TRACKABLE SOCIAL NETWORKING FEATURE has been added to the Banking On e-newsletter solution offered by IMN, Waltham, Mass. The feature enables banks to expand their reach to customers' social networks with content contained in their Banking On e-newsletters. This new capability allows customers to post e-newsletter content to popular social networking sites including: Facebook, MySpace, Twitter, Linkedln, Delicious, StumbleUpon, and Google.

The product allows banks of all sizes to engage customers and prospects through e-mail and social media networks with content that educates readers on personal finance best practices, without requiring institutions to allocate internal resources, the company says.

Content generated by Banking On is designed to improve customers'...