Netfactor Corp.

• Position: TO WATCH - Company overview - Brief article

SNAPSHOT: netFactor Corp. provides several products driving new levels of sales performance from Internet marketing for the business-to-business market.

[ILLUSTRATION OMITTED]

LEADERSHIP: Christopher Jeffers is CEO, and Daniel Grote is CFO of the Greenwood Village company, founded in 2003.

MARKET NICHE: The company's core Visitor Track technology platform integrates search engine marketing, business intelligence and Web analytics into a powerful application. In short, company representatives say, "It's like caller ID for your website."

BY THE NUMBERS: More than 50 percent of the prospective customers who try Visitor Track during a trial purchase it. Revenues have grown by more than 230 percent during the past two years.

GIVING BACK: The company's leadership team and employees work to help children by supporting Toys...