Negocio potente.
Author | Richards, Allan |
Position | Viagra, Am |
A LOS LATINOAMERICANOS LES encanta la Viagra. Las ventas, legales e ilegales, de este medicamento contra la impotencia, están por las nubes.
Alentadas por el mercado negro de la droga estadounidense, las autoridades sanitarias brasileñas le pidieron a Pfizer (el fabricante de Viagra) que adelantara de agosto a junio la salida oficial de la píldora en ese mercado. Brasil fue el segundo país, después de Estados Unidos, en aprobar su venta al público.
El día que la Viagra salió al mercado en Brasil, se informó que las farmacias de Pío vendieron el 80% de sus existencias antes del mediodía.
"Todos quieren experimentar [con ella]", afama Celso Rubio, jefe de inspecciones sanitarias en la ciudad de Curitiba. Cada píldora de 50 mg cuesta unos US$12, y se vende en una caja de cuatro unidades.
"Es demasiado pronto para saber cuántas prescripciones se venden en Brasil", dice Carime Kanbour, portavoz de Pfizer de Brasil. "Pero en Brasil hay unos 10 millones de hombres, casi una tercera parte del mercado de Estados Unidos, interesados en usar Viagra".
Antes que el medicamento saliera oficialmente al mercado, los contrabandistas de Bolivia y Paraguay inundaron Brasil con envíos ilegales. Ahora, por el contrario, los paraguayos viajan a Brasil a comprar la droga, que todavía no se puede adquirir legalmente en su país.
Una semana después que la Viagra comenzó a venderse legalmente en Brasil, Costa Rica (que siente la presión de la demanda y tiene dificultades en combatir su mercado negro) inició el proceso de aprobación. Los efectos del medicamento se evalúan actualmente en un pequeño programa piloto de 20 pacientes, bajo los auspicios de Pfizer de Costa Rica. Viagra...
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