Need a New Woof over your head?

• Position: Product Promotion - Brief article

Institution: Worthington National Bank, Fort Worth, Texas

Asset size: $178 million

Agency: J.O. Design, Fort Worth

[ILLUSTRATION OMITTED]

In February 2013, the bank started offering residential mortgage and refinancing services. To promote these new services, the bank and agency designed a series of collateral items. The main theme of the collateral involved pug puppies in front of a doghouse with the copy: "Need a new 'Woof' over your head? Mortgage services available--purchase, refinance and construction loans."

For reaching current customers, collateral included a flier and poster that were displayed in all bank locations; a...