NDIA implements automated exhibit sales process.

• Position: NDIA NEWS

The National Defense Industrial Association has automated its exhibit-sales process for 30 tradeshows, using the online exhibit management system, a2zShow.

After testing the system with smaller events, NDIA went online earlier this year to sell exhibit space for its flagship event, the 400-plus Interservice/Industry Training, Simulation and Education Conference.

"For I/ITSEC, it has speeded up booth sales and relieved a lot of the administrative burden," said Bron Prokuski, NDIA's vice president for business operations. "In the first week, we had $2 million in booth sales for I/ITSEC--a timeframe where normally we would have had only about half a million."

Rather than exchanging multiple...