NBER profile: Florian Zettelmeyer.

• Position: Brief article

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Florian Zettelmeyer is a Research Associate in the NBER's Program in Industrial Organization. He also holds the J.L. Kellogg Chair in Marketing at Northwestern University's Kellogg School of Management.

Zettelmeyer received a Vordiplom in business engineering from the University of Karlsruhe (Germany), a M.Sc. in economics from the University of Warwick (UK), and a Ph.D. in marketing from MIT. Prior to his appointment at Kellogg, he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of...