Navegando en portugués.
Author | Galanternick, Mary |
Position | Universo Online, Brasil - TT: Navigating in Portugese. - TA: Universo Online, Brazil |
Universo Online, de Brasil, se consolida como una de las páginas de Internet más populares del mundo.
En Octubre del año pasado, el día después de las elecciones presidenciales, el conteo inicial de los votos igualó al titular Fernando Henrique Cardoso con su oponente, Luis Inacio 'Lula' da Silva. Muchos brasileños, ansiosos por saber quién ganaría, buscaron las últimas noticias en Universo Online (UOL), el principal proveedor de servicios de Internet de Brasil. La página electrónica de UOL registró 1.065.951 visitas. En total, los cibernautas visitaron más de 51 millones de páginas en la página de UOL ese día, con lo que marcaron un récord.
Entre las páginas que no son en inglés, UOL es una de las más visitadas, con un nivel de audiencia comparable, y hasta superior, al de las principales páginas de información norteamericanas. En una semana promedio, UOL recibe más de 60 millones de visitas a sus páginas, lo que la sitúa en segundo lugar después de CNN, que recibe 100 millones. Pathfinder, la rama electrónica de la editorial estadounidense Time Warner, y la página de The New York Times reciben juntas menos de la mitad de las visitas de UOL.
UOL, con sede en Sao Paulo, es una empresa conjunta entre dos importantes grupos de medios, Folha y Abril, que se han unido para crear el mayor de los 500 servicios en línea del país. La capacidad noticiosa de Folha y el conglomerado de medios de Abril han dado lugar a una combinación formidable. Folha controla cinco periódicos y un instituto de investigaciones, mientras Abril tiene intereses en la televisión por...
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