A nautical salute to the bank's former president.

PositionBrief article

Institution: Bank First National, Manitowoc, Wisc.

Agency: Hoppman Group

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This "special tribute" annual report featured nautical creativity and rhetoric to salute Thomas J. Bare, former president of the bank. Bare "held down the helm" for over 25 years. His genuine passion for sailing the Great Lakes was the whimsy that buoyed the "Ship's Log" design. The financial graphs reflect a captain's chart of the ship's journey over time. The bank is likened to a ship and each year of operation is likened to another voyage.

The cover's weathered...

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