NATPE Seminars Highlights.

Position:NATPE Review
 
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Day One saw the return of "How Wall Street Watches TV," a panel series that began at last year's NATPE in which Wall Street analysts supply their insights on the changes disrupting the media and entertainment industries. Moderated by Lionsgate Entertainment's James Marsh, this year's panel gathered JPMorgan Chase's Alexia Quadrani, Macquarie Group's Amy Yong, RBC Capital Markets' Steven Cahall, and MoffettNathanson's Michael Nathanson. During the panel, Cahall stated that the four big companies with the capacity to dominate the global market were Netflix, Amazon, Disney, and Apple.

The proliferation of these OTT services was discussed at length. Yong commented that it seemed as though "everyone and their mom was launching an OTT product." The group also discussed changes in the industry, including new entrants to the market, new disruptive technology, and evolving consumer behavior. Discussing the latter subject, Quadrani noted how the typical consumer has become less tolerant of advertising, which raises new questions for feasible revenue models.

Overall, at this year's NATPE, seminars tended to be more focused on the business of buying and selling--with increased participation from exhibitors as panelists.

At the "International TV Has Grown Up" session. Turner's Gerhard Zeiler asked co-panelist Mark Kaner of 20th Century Fox TV Distribution why Turkish telenovelas were so popular in Latin America --the birthplace of telenovelas. The reasons given were varied, but missed the mark. The main reason that Turkish distribution companies are wielding huge marketing power is because they're fueled by the Turkish government, which finances 60 percent of all of the companies' international marketing expenditures. This winning strategy is much different from, for example, that of Italy, where the government subsidizes production, but not international sales...

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