NATPE Budapest To Balance Costs, Sales. Plus: New Contacts.


They'll all be there. All 100 of the returning exhibiting film and TV distribution companies, as well as a few new ones, will be present at the 28th annual NATPE Budapest International (formerly DISCOP), including the large indies (Lionsgate, Banijay, and Kew Media), the Turkish sisters (ATV, Kanal D, and MISTCO), and the major U.S. studios (CBS, NBC, Paramount, and WB).

The market dates are the same as last year--June 25-27--with the 24th and 25th reserved for the studios' screenings.

Last month, VideoAge met with NATPE CEO JP Bommel (pictured on the cover) at the association's new New York City offices on 7th Avenue and 37th Street to discuss the market over coffee.

Bommel noted that there will be more than 525 buyers from 60 countries, including a first-time buyer from China, who will be accompanied by a delegation, which will be sponsoring a luncheon on Tuesday.

The 1,500-or-so participants will be coming from 70 countries. Among the first-time exhibitors will be Russia's NTV, Turkey's Madd Entertainment, and Australia's Fred Media. Latin Americans--a major force in the past--will, however, only have two companies exhibiting: Mexico's Televisa and Colombia's Caracol. Nonetheless, the Argentinean publication Prensario will be sponsoring a "Lunch With Latin America" on Wednesday.

With an expected ratio of more than five buyers per distribution company, the market is expected to be a profitable one, especially considering that the cost of participation is low compared to other international markets--and is significantly lower than bankrolling sales trips throughout the region, which encompasses Central and Eastern Europe, CIS countries, the Balkans, and now MENA territories (which, for the second year in a row, will be the focus of a "MENA Regional Overview" panel on Tuesday).

Warner Bros, will kick off the event on Monday with its new TV season screenings in the morning. And NATPE will offer a series of panels, which will take delegates straight through to the Buyers Cocktail Reception in the evening.

Monday June 24, could very easily have been declared NATPE Buyers' Day, since it features an "International Acquisition Summit," as well as a "Data for Buyers" presentation. The opening keynote will be offered by Studiocanal's Francoise Guyonnet.

On Tuesday, CBS will screen in the morning, while NBCUni will take the afternoon. These screenings are expected to take some 70 buyers off the exhibition floors at the Intercontinental Hotel, which...

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