The National Capital Bank 2006 annual report.

• Position: ABAMN 2007 Financial Marketing Awards: Annual Reports 2006; First Place; Asset Size Under $500 Million - National Capital Bank of Washington - Report - Brief article

[ILLUSTRATION OMITTED]

Institution: The National Capital Bank of Washington, Washington, D.C.

Agency: MBM Marketing, Richmond, Va.

The report showcases the bank's 117-year history and the generations of families it serves and employs. Many of the bank's existing customers have parents and grandparents who were also bank customers.

The use of heavy paper, fresh, embossed cover design and elegant background lines suggest the bank's history while adding weight and texture to the document--encouraging handling and reading.

The use of images of staff well known to both customers and shareholders helps to capture the bank's community feel.

Reader's Guide:

Our "Idea Bank" showcases recent examples of advertising...