Mywireless Inc.

• Position: TO WATCH - Company overview - Brief article

SNAPSHOT: MyWireless is a retailer of wireless phones and has been designated as a Verizon Wireless premium retailer selling cellular phones, accessories, broadband Internet cards and Netbook computers.

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LEADERSHIP: Andrew Brown, owner and CEO, and Jim Somerville, president of the Steamboat Springs-based company.

WORK FORCE: 94 full-time equivalent employees in 2009.

COMPANY STREGTH: Brown started the company in early 2004 with one store and five employees. Today, My Wireless has grown to 28 locations; 26 stores throughout Colorado, one in New Mexico and one in Wyoming.

ADVERTISING PAYS: Challenged by numerous competitors selling similar products, MyWireless has found a way to stand out though its light-hearted advertising campaign. MyWireless has wrapped more than 40 cars in bright colors. Vehicles range from 1929 Model...