My 2 cents: Six pieces of advice for modern TV executives, which were moved from the temporal lobe of my brain to the frontal lobe in order to be dispensed at zero cost.

Author:Serafini, Dom
 
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This editorial is about things that you already know. It's similar to a laundry list of instructions from lifestyle coaches, who make obvious suggestions and comments to people who already know what they are going to say, but are nevertheless willing to pay to hear them out (or are willing to follow in the case of their digital counterparts--"influencers").

But it's hard to imagine a fully tattooed, nose-ringed, green-haired influencer telling people what to do.

Well, my comments are free, so they might be worth nothing, but it feels good to bring them up to the surface.

I really miss the long-ago times when Worldvision's Bert Cohen would instruct Rita Scarfone, his vice president of Marketing, not to place an ad facing or even near these My 2$ columns because he was convinced that the feature would upset people, who would therefore view his ad negatively. Today, the only way to upset people is to talk about U.S. President Donald J. Trump.

I personally know a few lifestyle coaches, and, in my view, they need much more help navigating modern life than their clients do. Similarly, I tend to dispense advice about things that I have never actually been a part of, like broadcasting, TV production, distribution, etc.

Years ago, I worked at several radio stations on Long Island, NY. I also produced a cable TV show for Cablevision (now Viacom, where I met the late Jim Marrinan). But I didn't work at either long enough to be considered a broadcaster or a producer.

Nonetheless, my many years in the reporting business have given me tons of notions that over time moved from the frontal lobe of my brain (where short-term memories live), to the temporal lobe (where long-term memories reside).

Through some prodding, I was able to retrieve a good number of notions that could be useful to current and future corporate TV executives.

First of all, remember what the late Norman Horowitz, who headed several TV distribution divisions...

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