Música.
Position | Mercado de m |
"Los mercados en América Latina están confirmando su potencial: los ingresos por ventas digitales de música crecieron el 124 por ciento en los últimos tres años, frente a un promedio global del 28 por ciento", confirmó el Informe Música Digital 2014 de la IFPI. Solo en el 2013, el crecimiento anual fue del 27,6 por ciento. Perú, Colombia y Venezuela lideraron la expansión. El IFPI anticipa que para que siga creciendo es importante mantener estrategias claves tales como las que se adoptaron en el 2013: 1) Colaboración con las operadoras de telefonía móvil y los proveedores de servicios de internet. Deezer se asoció con ISP Tigo para cubrir América Central y la región Andina; Napster se asoció con ISP Terra para traer a América Latina el servicio que brinda Rhapsody. 2) Paquetes de música. Spotify anunció su asociación en...
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