El Museo Evita.
Author | Goodman, Joshua |
Position | Eso Dicen - Planificacion de museo en honor de Eva Peron |
Primero hubo una música, y después una película. Y ahora Eva Perón, la conocida primera dama argentina, tiene un museo. En el 50mo aniversario de su muerte, el Museo Evita abrió sus puertas de hierro forjado a los visitantes.
La característica más sobresaliente del museo es que haya comenzado a funcionar. Otros proyectos similares han quedado paralizados en medio de los problemas que afectan al país. Hace poco se canceló una importante exposición de escultura y pintura de Roy Lichtenstein en Malba, el Museo de Arte Latinoamericano de Buenos Aires. Pero el Museo Evita, que se concibió hace cinco años y que vio evaporar su financiación en medio de la devaluación y el corralito bancario, parece tener una estrategia segura al concentrarse en los turistas con medios económicos.
Los puristas ven sólo un kitsch en los vestidos Dior de Evita, pero los turistas los adoran. Encuestas realizadas en Europa, Estados Unidos y Brasil determinaron que el 85% de los visitantes en potencia a Buenos Aires --el año pasado fueron 3 millones-- visitarían un museo dedicado a Eva Perón. Los promotores del museo afirman que el 93% de los encuestados reconocieron el nombre de...
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