Multimedia Reg E awareness program available from Marketing-Made-Easy.

• Position: Www.mmesolutions.com/reg-e - Brief article

A REG E MARKETING PROGRAM designed to grab attention, educate and persuade account holders to "opt in," is being offered by Marketing-Made-Easy. The "Reg E Ready" program was designed to make it easier for banks to put together an opt-in communications campaign with emotionally appealing design that paints the picture of how the changes might inconvenience and even cause embarrassment for your account holders.

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Designs are customized to the bank's unique brand and the material mix is chosen to best fit the bank's budget while offering as many opportunities to opt-in as possible.

Elements of the...