Multimedia: how to make your point.

Author:Galbreath, Susan Coomer
Position:Business presentations
 
FREE EXCERPT

You're faced with making an important presentation to a client, your Ny boss or your board of directors. You could use an old-fashioned flip chart. Or, if you've got the time, you could even prepare photographic slides or acetate sheets and display them with an overhead projector in a dimly lit room. And, if you're very lucky, you'll make it through the presentation with only a few yawns from your audience.

But if you want your audience to sit up and take notice (and even be able to watch your presentation in a normally lit room so they can take notes), think multimedia--in full color and high-fidelity sound.

Multimedia is not tomorrow's technology; it's here today. It's not that hard to become quite proficient in creating multimedia presentations that will help you deliver a persuasive message with maximum impact and minimum effort. And, the multimedia software products on the market today are very affordable.

THE SOFTWARE SIDE

There are many presentation software packages on the market. They fall into three categories:

Advanced. Products that are loaded with features and are a little difficult to learn. The two leading packages in this category are Astound and Director.

Standard. Packages that include all the basic features plus enhancements and are moderately easy to learn. The category includes Freelance Graphics, Harvard Graphics, PowerPoint and Presentations.

Basic. Software that contains just the bare-bones utilities for the one-time user and is easy to learn. One such product is ASAP Word Power.

Exhibit 1, page 59, identifies vendor information for these products, and exhibit 2, page 60, rates each multimedia software package.

Exhibit 1: Multimedia Product Vendors Product/company Telephone Internet address MULTIMEDIA SOFTWARE ASAP Word Power 800-557-3743 http://www.spco.com/ Astound 888-4ASTOUND http://www.astound.com/ Director 800-326-2128 http://www.macromedia. com/spoftware/dms/ Freelance 800-343-5414 http://www.lotus.com/ freelance/ Harvard Graphics 800-557-3743 http://www.spco.com/ Persuasion 800-521-1976 http://www.adobe.com/ proindex/persuasion/ Powerpoint 800-397-8508 http://www.microsoft. com/mspowerpoint/ Presentations 800-772-6735 http://www.corel.com/ products/wordperfect/ cp7/ PROJECTING SYSTEMS Ask LCD Inc. 800-275-5231 http://www.ask.no CTX 800-888-2012 http://www.ctxintl.com Dukane Corp. 800-676-2485 none Epson 800-GO EPSON http://www.epson.com In Focus Systems 800-294-6400 http://www.infocus.com Panasonic 800-726-2797 http://www.panasonic.com Polaroid Corp. 800-662-8337 http://www.polaroid.com Proxima Corp. 800-447-7692 http://www.prxm.com Sharp Electronics Corp. 800-BE SHARP http://www.sharp-usa.com Sony 800-222-7669 http://www.sony.com CLIP ART Corel Corp. 800-772-6735 http://www.corel.com IMSI 415-257-3000 http://www.imsisoft.com Nova Development Corp. 818-591-9600 http://www.novadevcorp. com Softkey Multimedia Inc. 800-227-5609 http://www.softkey.com T/Market Co. 415-962-0195 http://www.clickart.com REMOTE CONTROLS AND POINTERS Lyte Optronics 310-450-8551 http://www.laserlyte.com Mind Path Technologies 800-736-6830 http://www.mindpath.com Varatouch Technologies 916-331-6300 http://www.varatouch.com SOUND SYSTEMS Bose Corp. 800-444-2673 none Gateway 2000 800-846-2000 http://www.gw2k.com Sony 800-352-7669 http://www.sony.com Yamaha 800-492-6242 http://www.yamaha.com SCANNERS AGFA 201-440-2500 http://www.agfa.com Microtek 800-654-4160 http://www.mteklab.com/ flatbed.html Pacific Image Electronics 310-214-5281 http://www.scanace.com UMAX 510-651-9488 http://www.umax.com/ scandir2.html Visioneer 800-787-7007 http://www.visioneer.com Exhibit 2: multimedia Software Packages Multimedia Software Presentaion Multimedia Output Development Capabilities Capabilities Astound Excellent Excellent Excellent Director Excellent Excellent Excellent Freelance Excellent Good Excellent Harvard Graphics Excellent Good Good Persuasion Very Good...

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