Multichannel alerts transform customer interaction.

• Position: Marketing News - Brief Article

Multichannel alerts may be the next step in the financial services industry's never-ending quest to improve customer satisfaction while simultaneously reducing service costs. Several financial institutions that have implemented account alerts have reported increased customer satisfaction scores, as well as reduced numbers of general account information inquiries to their contact centers.

The recent experience of these banks demonstrates that customers are willing to tell their financial institutions which key trigger events interest them most. Soon, alerts may allow...