mTAB, has acquired software innovator Slideworx GmbH.

Slideworx specializes in best-practice digital storytelling and integrated customer insight. Recognized for visual excellence, the Slideworx software platform helps Global 2000 companies unleash the full power of their customer and market intelligence. The company headquarters are in Cham, Switzerland, with a development center in Poznan, Poland.

We are thrilled to welcome Slideworx to the mTAB family, said mTAB CEO Alex Gelman. Slideworx's industry-leading technology is simply stunning. We believe the combination of mTAB's 30 years of expertise and Slideworx's cutting- edge software will be a game changer in market research and enable us to better serve existing clients and rapidly expand into untapped markets.

Commented Hugo Ehrnreich, Slideworx CEO: We are excited to join forces with mTAB and pair Slideworx's software with mTAB's global footprint and data expertise. We believe this best-of-both-worlds combination will bring the benefits of our software to a wider audience, as well as strengthen user experience and support for our existing and future customers.

As a combined entity, mTAB and Slideworx will be doubling down on the mission of providing 20/20 vision to the CMO Office. This will be evident through accelerated product innovation and the full rollout of the next-generation mTAB platform version 10, including:

- mTAB Analyze: Powerful, yet intuitive, data analysis, cross tabulation and visualization

- mTAB Discover: Safe, self-service visual analysis and collaboration through interactive presentations and reports, and high-impact storytelling

mTAB v10 provides users across entire organizations from market research professionals to senior executives with a more holistic view of the customer journey and a single, integrated platform to warehouse, analyze, and visualize...

To continue reading