Moving dental hygiene in a new "Direction".

• Position: What's New? - One Direction endorses Colgate - Brief article

Coma the holidays, the big-ticket items naturally get the most attention and a lion's share of the budget. Still, you don't want to forget about stocking stuffers, especially the ones that will put a smile on the faces of teens and tweens. The sizzling hot band One Direction and Colgate MaxFresh are starring as a duet on the brand's latest line of toothbrushes and toothpaste.

Part of the latest British invasion, these five young lads are turning teenage hearts everywhere. Propelled by their big hit song in America, "What Makes You Beautiful," they've become perhaps the most sought-after concert ticket of the year. (Doubters are referred...