Mountain Mirrycle.

• Author: Peterson, Eric
• Position: Colorado cool STUFF - Product/service evaluation - Brief article

The Mirrycle bicycle mirror was a worldwide phenomenon for most of the 1980s.

[ILLUSTRATION OMITTED]

"It fit right on the brake lever," Mirrycle founder Barry Schacht said. "Then they changed the way brake levers were made"--and sales vanished without a trace.

So Schacht rolled with the punches and redesigned his mirror to fit into the end of the handlebars, and launched a new product, the Mountain Mirrycle, in 1990. "That has continued to grow every year," Schacht said.

Mirrycle also imports 20 different "Incredibells," some of which the company designed internally. Among its bell selection: brass bells...