MOST INFLUENTIAL LATINOS: GUILLERMO PERALES: With one quick look at the success Guillermo Per ales has amassed and it's easy to see why he's been named to Latino Leaders' 101 Most Influential Latinos list again this year.

Author:Dyton, Joe
Position:MOST INFLUENTIAL LATINOS: GUILLERMO PERALES
 
FREE EXCERPT

GUILLERMO PERALES is the chief executive officer and president of Sun Holdings, Inc., which he started with one Golden Corral unit that a Small Business Administration loan funded in 1997. Today, Restaurant Monitor has ranked Sun Holdings, Inc. as the eight largest franchisee in the United States. The company is also the largest Hispanic franchisee in the U.S. with a portfolio that operates more than 800 locations in eight states that includes Burger King, Popeye's, Arby's, Golden Corral, Cici's Pizza, Krispy Kreme, T-Mobile and GNC.

"I'm honored to be named one of the most influential Latinos," Perales said. "I've been on the list before, and I think with the reach of all of the customers and the employees that we have with big brands, it gives us a lot of presence and viability on where we stand. There are not many Hispanics in the franchise areas, and it would be great if more Hispanics were to get involved in franchising."

Perales credits his passion for his business as key contributor to his success. That passion drives him to keep on top of the inner workings of his business, even if at times it seems like he has everything under control. Today, a lot of Perales' focus is on securing financing so his company can continue to purchase and develop buildings.

"At the end of the day, it's fun," Perales said. "In life, you have to do something that you like and this is something that I like. I find it fun to look for opportunities on what to buy or what to build. I like to grow."

How Perales has handled adversity has also played into his success. When a store fails, he does not dwell on it, but moves on instead. Perales knows that every investment comes with a risk, and when one does not pay off, he sees it as the cost of doing business and is off to find a better opportunity.

"There's always challenges, and you should not be bothered by a challenge," he said. "Sometimes we have a bad store open and if it does not perform, we have to close it and take a loss. We win some, we lose some, but I keep fighting and growing. I try not to be overburdened by a big problem."

Sun Holding's Portfolio is proof that the wins have outnumbered the losses. For example, Perales recalled when Arby's was having a difficult time and decided to buy 60 of their stores. Despite the restaurant being at a low point, Perales was convinced if his team cleaned up the stores and did some remodeling combined with new management and ownership, they could...

To continue reading

FREE SIGN UP