No more Mister Nice Guy.
| Position | BUSINESS - Mickey Mouse - Brief article |
[ILLUSTRATION OMITTED]
Like Coca-Cola and Microsoft, Mickey Mouse is a brand recognized around the world: To his parent company, Walt Disney, he's worth $5 billion a year in merchandise sales. But sales are down in the U.S., and Disney--concerned that texting, tech-savvy kids don't relate to Mickey--is giving him a makeover. The company is rethinking his...
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