Monopoly makeover.

• Author: Elliott, Stuart
• Position: New edition of Monopoly Here and Now introduced from Hasbro Inc. - Brief article

The familiar tokens from the Monopoly board game have gotten a modern--and some might say, mercenary--makeover. Five of the eight tokens in the new Monopoly Here & Now edition have been styled after name-brand products, [It's being sold alongside the original edition.] Players now get the chance to be represented by miniature versions of a Toyota Prius hybrid car, an order of McDonald's fries, a New Balance running shoe, a cup of Starbucks coffee, or a Motorola Razr cell phone. The branded tokens are part of a reinvention of Monopoly that Hasbro, the...