Monica Lozano: media visionary shares her thoughts about the role of latinos in American Society.

Author:Menard, Valerie
Position:Cover story


As the election year approaches, Latinos are once again making headlines. Numbering 54 million and making up 17 percent of the population, according to the latest U.S. Census Bureau population estimates, Latinos represent the largest minority group in the country. For better or worse, this statistic grabs attention, especially during a presidential election. Are we prepared to maximize our potential?

We turned to Latino leader and media expert Monica Lozano to assess the situation. Part of a publishing dynasty, Lozano maneuvered her family's venerated newspaper, La Opinion, into becoming part of the multimedia enterprise, ImpreMedia, joining forces with other major Latino publications like New York's El Diario La Prensa and Miami's Vista magazine, and expanding its presence onto the digital space.

As a Latino leader, Lozano did not shy from taking her role as an advocate into the corporate and non-profit worlds, serving on multiple boards and commissions. In 2014, she opted to leave her role as CEO of ImpreMedia, remaining chairwomman of the board. This year, she accepted a position with the Aspen Institute Latinos and Society Program, seizing yet another opportunity to represent the Latino community by articulating our issues and pursuing solutions to our challenges.


She shares her thoughts on the prospects for the Latino community as we embrace our numbers and potential.

Latino Leaders: Tell me about the Aspen Institute Latinos and Society Program. What appealed to you about this opportunity?

Monica Lozano: I'd say the appeal was to be associated with an institution of the caliber of the Aspen Institute that is so highly regarded, credible and nonpartisan, one that reaches thoughtful and influential leaders across the country. To have a platform to bridge the conversation with the Latino community and the broader U.S. population to understand how important our community is to the future of America. That we're inextricably linked, and that our country's ability to compete globally will depend on this population.

LL: How do you hope to increase the awareness of the growing Latino community and its important contribution to all aspects of American society?

ML: Aspen's got an extraordinary platform, with public programs policy convenings and leadership development.

The Latinos and Society Program launched this year, so we're just ten months into it and it's already had great success. We had a...

To continue reading