Module helps banks identify their most profitable or unprofitable relationships.

• Position: New Products - Brief article

A software "relationship analyzer" that help relationship managers determine what is the best product to offer to which customer, has been offered by Market Line Associates (MLA), Atlanta, a provider of profitability and customer management solutions to financial institutions.

With this product, managers can explore the existing and potential performance of their customers by modifying future product sales, pricing and other items. This "what if" allows relationship managers to test the viability of sales strategies (given organizational return-on-investment strategies) before the managers make use of these strategies on customers.

"It leverages the existing characteristics of customer relationships, including risk assessments, tees paid, activity costs, balances, curtailments, etc., and allows managers to make more informed decisions regarding each client," says Kim Sutherland, director and chief operating officer of the company. www.market-line.com

[ILLUSTRATION OMITTED]

Product File

A new software has been created for high net-worth individuals (such as real estate...