Modelo español.
Author | Pfeifer, Margarida O. |
La cadena española de tiendas de ropa Zara se convirtió en un icono mundial en venta minorista de moda, al acortar drásticamente el proceso entre la creación y la distribución de productos, modelo de operación conocido como fast fashion. Zara pone en el mercado cerca de 30,000 nuevos modelos por año, ofrecidos en 58 países. La rapidez en la renovación de las piezas hace que los clientes regresen con más frecuencia a la tienda. Por eso, redes brasileñas de moda como Renner, Hering y Arezzo se inspiraron en la española. Las marcas ven en el modelo una salida para vencer problemas característicos del segmento, como el ritmo fugaz de la moda y la china. * La gaucha Renner, considerada competencia como la de mayor vanguardia en la implementación del fast fashion en Brasil, ha venido lanzando mini colecciones desde 2002. "El concepto fast fashion permite que Renner esté lista para atender rápidamente los diferentes mercados con tendencias de moda...
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