Mobile banking seen as stage toward 'mobile account management'.
Position | First Data Corp |
What's the next step after mobile banking? The answer is "mobile account management," according to Barry McCarthy president of Mobile Commerce Solutions at First Data Corp., Denver.
In a white paper, McCarthy argues the consumers ultimately will want an "electronic wallet" in which they manage their purchasing instruments and reward programs--in the same way that people today manage the cash, debit and credit cards they carry in their pocket wallets. And the electronic wallet of the future would be managed through a mobile telephone.
[ILLUSTRATION OMITTED]
First Data provides services in the areas of electronic commerce and payment.
McCarthy illustrates the way mobile account management would work by using an example of a couple, shopping at a home improvement store, who come across a marked-down new bathroom vanity. Even though they want the vanity, they realize that the expenditure doesn't have a place in their existing budget.
"They quickly open the electronic wallet application on their phone and gain access to a variety of accounts, including checking and savings accounts, credit card accounts, stored-value accounts, airline miles and other rewards accounts, their kids' school lunch accounts, and even a home equity line of credit account...
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