Mobile banking continues to grow in consumer popularity: now neck-and-neck with ATMs.
| Position | Keep Learning: ABABankMarketing.com - Autoamated teller machines - Statistical data |
MOBILE BANKING IS NOW RUNNING NECK-AND-NECK with ATMs in consumer popularity, according to a recent ABA survey.
Online banking is still America's most popular banking method, but mobile banking is now preferred by 12 percent of consumers--up from 3 percent just five years ago. Thirteen percent of consumers cite ATMs as their preferred banking method--only 1 percentage point more than those who list mobile banking.
The annual survey of 1,000 U.S. adults was conducted for ABA by Ipsos Public Affairs, an independent market research firm, July 8-13, 2015.
This is the seventh year in a row that customers have...
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