Companies that have a commercial website and/or offer a mobile application that collects personally identifiable information through the Internet about any individual consumer residing in California should take heed of the state's law requiring privacy policies and its attorney general's enforcement activities and guidance.
Given that a California resident could use a website or mobile application of any company, all organizations that conduct business with--and that collect personally-identifiable information from--California residents should take note. Also, note, that California has often been the first state to enact privacy legislation and issue privacy guidance, so it is not inconceivable that other states could follow suit.
Companies also should keep apprised of developments regarding privacy policies and mobile applications.
CALIFORNIA ONLINE PRIVACY PROTECTION ACT
Personally identifiable information means individually identifiable information about an individual consumer collected online by the operator from that individual and maintained by the operator in an accessible form.
Examples of personally identifiable information include: first and last name; home or other physical address (including street name and name of a city or town); email address; telephone number; Social Security number; any other identifier that permits the physical or online contacting of a specific individual; or information concerning a user that the website or online service collects online from the user and maintains in personally identifiable form in combination with an identifier described...