A missing director: why aren't more PR experts on boards?

Author:Voros, Gerald J.
Position::FROM THE ARCHIVES
 
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In corporate conflicts, do boards of directors have access to PR counsel from a fellow board member? Probably not, since a recent search that we undertook to answer this question turned up only about 12 executives with a public relations or community affairs function who are serving as members of corporate boards. There may be more, but chances are that the PR professional who makes it to a company's board of directors is a rare bird.

Do PR professionals warrant a seat on the board? I think they do.

Without knowing the impact of board action on various publics, the board may not make the wisest decisions. Board members are not trained communicators. They are decision makers acting in what they believe to be the best interests of the corporation, but not always with an adequate understanding...

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