Minds behind the spies.
Author | Kerven, Anne |
Position | Loronix Information System's digital surveillance videos - Company Profile |
Talk about smash hit Internet flicks. In the infamous "Badday" surveillance clip, a burly cubicle worker grows enraged at his computer. He swats the monitor and beats on his keyboard, then uses it to knock the monitor to the floor, finishing off the computer with a final kick.
The clip made the e-mail rounds, worked its way into the Wall Street Journal and onto MSNBC, and inspired websites everywhere to speculate about its authenticity. Some workers could relate. Others wondered: Did the guy still have his job?
Yes, laughs Vinny Licciardi, shipping manager at Loronix Information Systems Inc. (NASDAQ: LORX) in Durango. The 4-year-old clip, staged to demonstrate Loronix's digital surveillance videos, has made Licciardi an e-celebrity.
"I'm the computer-rage poster child," he said.
Licciardi did several other clips. "There's one scene where I'm ripping off the warehouse, and one breaking and entering," he said. All depict how Loronix's CCTVware video surveillance systems work.
CCTVware hooks closed-circuit TV cameras to a recorder, capable of receiving data from 32 cameras. It digitizes that into video, then compresses the video and stores it on a computer disk for later recall on a PC videos also can be mixed with other elements, such as time and date. The recorder is controlled by a PC-based computer or master server.
The disks will store for months without degrading, said Jon Lupia, COO and CFO. A key component: An automated tape switching system that records footage nonstop indefinitely. Conventional security cameras use videocassettes, which stop during replacement.
Loronix sells to airport security, New York City's World Trade Center, Federal Express, Bank of America, and such department stores as Minneapolis-based Dayton-Hudson Corp. (NYSE: DH). Installed on buses, CCTVware can "help capture and prosecute vandals," and guard against liability problems, Lupia noted. Any customer using closed circuit TV...
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