Millennial speak: Tina Wells, founder and CEO of Buzz Marketing Group, defines some terms of the new generation.

Author:Wells, Tina
Position::Staring Points for Achievers - Viewpoint essay
 
FREE EXCERPT

Warholism/The Facebook Effect

* Warholism is the unending quest for fame and the desire to attract attention by any means. Millennials are using social media platforms such as YouTube and Facebook to achieve stardom. Eventually, it will lead to the Facebook Effect, which occurs when millennials expose too much of their personal lives in the public domain and come to regret these decisions later in life.

Hand-me-ups

* Typically, we are accustomed lo seeing parents hand down products, such as phones, to their children, but not with millennials! Millennials tend to buy technology that meets a particular need or suits their major interests. When they are bored with their purchases they will "hand them up" to Mom and Dad.

Tweenabees

* Tweenabees are adults who desire to betweens and consume the culture of 8- to 12-year-olds. They are the mothers who love Justin Bieber and the lathers who enjoy rocking out to the Disney Channel more than they should.

Mossclusivity

* Essentially, this term means exclusivity for the masses. Products designed for mass markets that are smaller in size and lower cost are still promoted as premium if they come from companies like Godiva, Cartier, Ralph Lauren and Mercedes, These exclusive brands connect with young people through digital platforms.

Instanity

* Instanity describes the addiction lo an ever-increasing need for speed combined with an insatiable urge to multitask. Millennials want and need instant results, instant action and instant gratification. In the world of Facebook and Twitter, it matters less whether a story is true than who tells it...

To continue reading

FREE SIGN UP