Military Goes to Where (Potential) Recruits Are.

• Position: Brief Article

Message to Military Recruiters: If you can't bring the teenagers of America to recruiting offices, then bring the recruiters to the teenagers.

For the services, that means opening up recruiting stations at major shopping malls, said Bernard Rostker, undersecretary of defense for personnel and readiness. One of those stations will be located at Potomac Mills, in Northern Virginia, one of the largest shopping centers on the East Coast. Setting up shop at crowded malls is an expensive proposition, said Rostker. But it should ensure that recruiters would have access to large numbers of teenagers.

"In the past, recruiting stations were treated as offices, not as a...