Micro chenille apparel.

• Author: Peterson, Eric
• Position: Colorado Cool Stuff - Brief Article

In 2002, Colorado Trading & Clothing Co. President Jeff Schmitt was looking for a variation on fleece for a throw blanket. "Fleece was by the wayside," said Tina Schmitt, Jeff's wife and the company's director of sales for special markets. "In this business, you have to look down the road because things get tired." Jeff's invention--micro chenille--has since become the market rage, which Colorado Trading & Clothing has spun into oodles of throws, robes, sweaters, and all sorts of other apparel. "We increase our sales 30...